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‘Most Trusted’ OTC Products: BrandSpark

Coppertone, Aveeno, Sensodyne and others take home top spots in treatment products picked with pharmacist input.

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By: Christine Esposito

Editor-in-Chief

Market research firm BrandSpark International has unveiled the winners of its inaugural BrandSpark/Newsweek Most Trusted by Pharmacists Awards for over-the-counter (OTC) consumer product brands. The winners were selected based on the BrandSpark American Pharmacists Trust Study, a survey of 1,682 pharmacists currently practicing in US who gave their top-of-mind, unaided opinions on which brands they trust the most in 86 categories. OTC products address a multitude of common health-related issu...

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